Email Marketing Ideas
Email marketing is still one of the most effective digital marketing strategies. When it is done right, email marketing can be an affordable way for small business to increase conversion rate.
If you want to improve your sales with this strategy, here are some email marketing ideas for small business to inspire you.
#Offer an Incentive
Despite of its effectiveness, email marketing has a bad reputation in the eyes of the customers. They think the emails are just spamming their inbox.
Instead of reading the emails, they will send them directly to the spam folder without even bother to read it.
So, if you want to attract people to register their email, you have to offer them an incentive. It can be anything but make sure it is not going to put more burden on your company’s finance.
It is best to offer incentive that can make the customers happy, but also generate sales for your business in the same time.
For example, you can offer a 10% discount or a bonus on their next purchase if they can prove that they have registered their email on your list.
#Make It Simple
Remember, when the customers register their email, they are doing you a favour. Even though they will get an incentive, it is your business that will get the most benefit.
So, it is important to make the subscribing process very easy so the people will not hesitate to do it.
Provide a very simple subscription box where the customers only need to provide their name and email.
While asking the customers to provide their address, age, phone number, occupation and other personal information is a great way to help you understand your audiences more, it is a bad idea for email marketing.
So, when it comes to email marketing subscription, the simpler is the better.
Furthermore, the unsubscribing process also should be just as easy. Do not hide the unsubscribe button just because you don’t want people to leave.
If they don’t like the service you provide, then let them leave. But you can ask them to provide a reason, if they want to, so you can improve your marketing strategy in the future.
#Make It Visible
This is one of the most useful email marketing ideas for small business. Besides making the subscribing process as simple as possible, you also have to place the email registration box strategically.
Make sure it is placed in a spot where the visitors of your website can see it clearly.
There are some good places where you can place the registration box. For example, the top right side of the sidebar. It is highly visible and visitors can see it without scrolling.
Furthermore, you also can put one at the bottom of your posts. Even though not all people will finish reading your articles.
There is a high chance that the ones who do really like what you post and they want to know more things about your business.
It means, there is also a high possibility that they will immediately fill the registration box when they see one.
#Clearly Explain What They Should Expect
It is important to tell your customers what they should expect when they register to your email list.
Whether you plan to send discount info, news about the latest products or weekly deals, your customers have the right to know what you are going to send them.
This way, they can decide whether it will be worth it to subscribe to your emails or not. Most importantly, once you explain it to them, make sure to keep your promise.
#Optimize the Content for Different Devices
Make sure to optimize your content for different devices. Nowadays, most people read emails from mobile devices.
So, if your email cannot be read properly on mobile devices, you are going to lose a lot of potential purchases.
Your subscribers might not only subscribe to your email list. As a matter of fact, it is estimated that a person registers their email to at least four different list.
It means, even if you have a lot of emails on your list, it doesn’t mean that all of them will translate into purchase.
To improve your conversion rate, which is the main purpose of email marketing, you have to pay to your content.
Your customers might receive dozens of emails everyday as a part of their job that they might lose interest to a promotional email. This is why having a great content is everything.
Make sure to research your audience and make sure that the you are speaking the same “language” with them. Furthermore, don’t just focus on making sales and promoting your business.
You can send them tips that are related to your products or offering deals every once in a while. This way, people will find your email interesting and will be eager to read it every time it arrives.
You also have to keep up with the latest updates so you can find more interesting email marketing ideas for small business.